Are backlinks still important in SEO? The answer will change the way you build links!

    Categories: SEO

Backlinks play a vital role when it comes to your online business, and you cannot afford to make a mistake with them. It is crucial for you to be aware of the links that are posted on your web pages and whether they are adding relevance to the content that you share. In case, you have spam links; you are likely to be in deep trouble. This is why when it comes to link posting and sharing, be aware so that they do not decrease the popularity of your website.

Understanding the value of the right links

Now, most business owners are not aware of the value of backlinks in search engine optimization. To understand the real value of links, it is important for them to have a deep insight into SEO and how links can help them improve web traffic and presence. If you are a business owner and wish to understand the significance of links to your website, it is imperative for you first to understand the individual elements of links and how the search engines on the Internet assess them. Most business owners are not aware of links and their significance primarily because they have no hands-on experience in dealing with them. It is here that the services of an SEO expert are vital as they will help you to understand these links and how you can effectively use them for their growth and development of your website.

The global popularity of links

As a beginner, you must note that the links from globally popular sites matter. The more important the website is like for instance, Wikipedia, the value of the links from this site matters. If you wish to gain trust and credibility in the market, it is important for you to use partner links from authority sites on your business website. This increases its value and users will also find you trustworthy. The more popular the site is, the better!

Local  or topic popularity links

Now when it comes to a particular niche that you are dealing with, it is important for you to take topic or local specific links and use them for your website. They work better than just taking them off the topic general links from other popular sites. For example, if you are dealing with dog food, it is prudent for you to post links that are taken from a dog breeding website over a site that deals with a general topic like clothes.

Understanding anchor texts

This is one of the biggest signals that search engines need when it comes to ranking your website. Anchor texts direct you to the right keywords, and they help you to rank high on search engine ranks with success. Some of the common examples that you find in anchor texts are the words “click here” for more information. If you can use anchor texts wisely, you effectively can get good search engine results online.

An insight into TrustRank

Now, as you know, there are many spam websites online, and so you need to be very careful when you are choosing links for promoting your site. Some estimates online even say that approximately 60% of the web pages on the Internet is spam. To weed out these spam sites, the search engines resort to tools and systems to evaluate trust that is based on link graphs. You can earn these links from domains that are trusted highly online for boosting online ranks. If you are looking for trustworthy websites, bank on the websites of governments, non-profit bodies and other enterprises that have a very high level of trust. An expert’s guide for real backlinks will help you in case you need help.

Understanding spam links

You must understand the fact that spam links go both directions. A website that has a spam link will be spam and have many spam links that link back to it. If you take a look at these spam links on an average basis, you will find that search engines can understand this scenario and they refer it to link neighborhood. It is essential for you to choose links wisely and be very careful and selective when you place them on your business website.

Having the element of freshness

You as a business owner must keep in mind that links tend to become stale with the passage of time. They fail to attract the targeted traffic. It is crucial for you to continue adding new links with the passage of time. This will help the search engines to rank your websites freshly. This will boost relevance and popularity at the same time.

Enable social sharing links

It is imperative for you to ensure that you allow social sharing links. If you take a look at the Internet today, you will find that there is a significant amount of content that is shared on social media platforms. Facebook, Google, and Twitter are very popular today, and users are active here. Now, when it comes to social media links, you will find that there are treated separately over the other types of links. However, search engines do recognize them, and they have a lot of importance when it comes to enhancing your web presence in the market.

It is imperative for you to take note of the above when you are dealing with links. The choice of the right links can be confusing, and so it is important for you to always take recourse to SEO experts that have years of experience and skills in the above niche.

Therefore, if you wish to enhance web presence in the market and increase targeted traffic to your website, it is crucial for you to ensure that you have the right links. Speak to experts and entrust them with the sole responsibility to adding real links to your business website so that its relevance and value increases on search engine ranks. This will also make online visitors easily find you.

Author Bio: Derek Iwasiuk is an SEO expert and marketing specialist online. His guide for real backlinks helps small to medium businesses improve their targeted traffic and rank high on search engines.


Mars Cureg: Socially and physically awkward, lack of social skills, struggles to communicate with anything that doesn't have a keyboard.