Web and Graphic

What is Holding Your Latest Logo Design Back?

The logo of your company is the face that consumers will associate with your brand. This makes it a crucial part of your business image. Unfortunately, business owners sometimes fail to choose or design a logo that effectively promotes their brand and company message. Here are some of the biggest mistakes that companies make when choosing a logo design, and how you can avoid them. Your Design is too Complex If the design of your logo is too complex, it loses its effectiveness. While people may focus on it longer in an effort to understand it, a complex logo is not …

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Facebook’s Acquisitions on its Journey to Perfection

Facebook is undeniably one of the biggest success stories in technology – and in business. Now a household name, the company has evolved from a free networking site for select college students to a multi-billion dollar empire with over a billion users worldwide. As you work toward your MBA degree online, it is incredibly important to understand the evolution of this business, and how it became the giant it is today. You’ll learn that the company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time. Learn more about Facebook’s acquisition strategy in our latest infographic: Villanova …

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From the Coal to the Diamond

In today’s hyper-connected world, consumers’ decisions are made in the blink of an eye, the drop of a coin, the beat of heart. Brands vie for attention. A cacophony of voices shout, speak, sing and whisper to consumers every second of the day. A brand can’t wait for a customer to see its virtues and benefits. Consumers can access the lowdown on every brand they meet, and brands must truly get to know their customers. To get closer to their target audience, hone strategies and create greater visibility, brands must navigate vast quantities of consumer data. But like diamonds waiting …

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Why Recent Design Grads Need High-End Business Cards

You’re a recent graduate with an eye for good design and big plans for the mark your brand is going to leave on the world. However, you know that you’ve been living in a digital age since before you graduated. You could theoretically go all day without using a piece of paper for anything. So why are business cards so important, and why does it matter how nice they are? As a Designer, Go Premium Designers work to dazzle the senses and craft a memorable impression of the brand they’re working for. Your own personal brand deserves nothing less. High-quality …

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6 Hand-picked Website Templates Showcasing Transparent Overlays in Web Design

Web design trends come and go. While some tend to leave a deep impact on the way websites are designed, others simply fade away with the passing days. Overlays is a web design trend which has impressed website designers across the globe. Available in a variety of types including transparent, semi-transparent, wrapped, blurry and fostered; overlays can easily enhance the aesthetics of a web design, thereby adding weight to vital content placed within the web pages. This post allows you to check out six of the finest website templates which reflect the absolutely cool and trendy transparent overlays. Template 50601- …

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How to Make It Big with Social Media

When it comes to business, the value of social media is undeniable. A unique social network, Twitter allows brands to converse with their target audiences in real time, engaging in conversation rather than simply broadcasting messages that may or may not be relevant to consumers. Taking advantage of this type of social network means understanding what a target audience is talking about, and joining in. With your MS in Analytics, you can gain the skills to understand the value of pinpointing areas of interest, down to minute details – on social media, and you can use this in-depth knowledge to target these …

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A Short History of Vector Graphics

You are working with them every day, but did you ever stop and consider how old vector graphics really are and what a tremendous impact they have on the world of graphics in general? You know that they are extremely useful when you need to resize an image from business card size to billboard size. You know that, unlike raster images, they are not composed of a fixed number of pixels, but represent a path between two points, thus being able to scale without losing quality. But most certainly, you never got the chance to theorize about them, so here …

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Infographic: SEO Checklist 2015

With the ever changing landscape of Digital and especially SEO in 2015 more than ever it is critical for businesses to understand what will benefit and what will harm their organic search efforts for their business website. With this in mind IDF Marketing have created this 2015 SEO Checklist for business to ensure their SEO Strategies are 2015 ready! Good SEO practice which are highlighted  in our infographic can help good content on a website stand out from the crowd. Good content is better distributed when accompanied by good SEO practices such as these. With Google and other search engines …

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20 Most Annoying and Irritating phrases NOT to say to a DJ

DJs are required to play musical recordings in parties or events. Roles of these professionals vary depending on the purpose or the setting of the music. They may work for radio stations where they play musical selections from playlists. Graphic designer Luca Masini of Zerouno Design created a series of graphics that feature questions or phrases that commonly annoy DJ’s. If you are in a party and get lucky to get in touch with the man who is in-charge with the playlist, try to avoid these questions unless you want to ruin the night. After the success of “What not to say to a Graphic …

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What happen when you combine two spiral designs?

In mathematics, a spiral is a curve which emanates from a central point, getting progressively farther away as it revolves around the point. With this shape, when treated with a harmonious color will bring an eye catching work of art. We have stumbled one Behance project and we love to share them for inspiration.. This project “Spirals + Spirlas” is study on the relationship between different spirals and colors. The result are 8 models created on the different interactions of the spirals. For better harmony the spirals are built following the sequence of Fibonacci. To make the project easier to …

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