There are plenty of ways you can promote your local listings and properties to potential buyers, but email marketing is by far the most effective and cost-efficient way of doing it. With services like Mailigen offering a wide range of tools to use, reaching more viewers and running a successful email marketing campaign should be very easy to do. To help you get started, we are going to discuss some of the best tips to keep in mind in this article.
Send as a Person
Many real estate agents still make the mistake of sending their newsletters as a brand and not a person. Instead of using email addresses such as email@example.com and “Property Agent” as a sender, use firstname.lastname@example.org and “Brian Peterson” instead.
You are selling properties worth thousands to your recipients. A personally composed email or newsletter will present your brand in a much nicer way, making it much easier to build a personal connection with the recipients in general.
You should also take advantage of Mailigen’s mail merge capabilities. You can insert strings such as Recipient’s First Name to make the email even more personal. Users will see the email as being personally written, which in turn will motivate them to read the email thoroughly.
Just Listed and Just Sold
Don’t just list popular properties in your newsletter. Add information about properties that have been recently sold as well as new properties you are adding to your portfolio. This will create a nice flow and will help build your credibility at the same time.
The just-sold part of the newsletter will help recipients gain a better picture of how well you are doing on the market. If they ever want to sell a property, you will be at the top of their minds. On the other hand, the just-listed listings will keep the newsletter looking fresh and interesting for recipients.
Provide Value To Your Users
Avoid sending ONLY property listings when you are running an email marketing campaign. Prepare a blog and write about various topics related to buying, selling and maintaining a house or property. You can then share these contents to your subscribers; this will create value and will certainly make your newsletter very interesting for them.
You don’t have to write long articles on complicated subjects. Simple tips on how to find a good interior designer, how to navigate through the property appraisal process or tips on how subscribers can benefit more from working with a realtor are great places to start.
Expand to Drip Marketing
Email marketing is just the first step. Once you start to get new leads, you can incorporate a more advanced strategy. Drip marketing should be the next step to take, especially if you want to treat your subscribers personally.
Unlike generic email marketing, drip marketing takes users’ individual preferences, past contact history and other information into considerations. The result is a more personalized newsletter tailored to each user. You don’t even have to do it manually, because Mailigen and similar services can help process all the information for you.