You would have heard that first impression is the last impression. It is true in most cases in the world. That is why it is a cliché, but it applies to logos as much as to anything else in life. In fact, if you look closely. You will find that logos have a huge impact on the sales. If you look at the logos of any of the leading corporations, you will always find their logos to be aesthetically pleasing. They have certain tricks that designers incorporate in the basic designs of their logos. It ensures that the logos capture your attention as soon as you set your eyes on it.
You can list the main principles of designing a great logo as follows:
- Your logo should have symmetry
- It should remind your client of the niche that you are working on
- Name of your company should stand out.
- The overall effect of your logo should be pleasing
One of the first things, which a designer should incorporate into his design, is overall balance. Human beings have a compulsion for neatness and balance. Therefore, if you have a circle in your design then all the circles should have symmetry. If you have a logo in which, one part is completely discordant with other parts it will not work. Therefore, every single figure, body or shape that you should use is equally proportionate.
It should have a relevance to your niche or industry
This is another very important design parameter, which people tend to forget or ignore. Your logo is your ambassador it should provide maximum information about what you do or selling. For instance, a company that provides technical services like engineering can do with a spoke wheel in its logo. Another example is that you are a talent promotional company. If you specialize in sports talent promotion then your logo should contain a subtle reminder of the fact. If you promote the talents for showbiz, you can put a musical instrument, a movie camera or anything that is relevant to the entertainment industry on that logo.
The name should have a pride of place
Most companies have names or part of names that tell people what you do. That should be very prominent in your logo. They should know what you do even before they have seen your products or held it in their hand.
The logo color should be easy eyes friendly:-
This is another fact that you have to factor in your design. The logo should leave a pleasant image in the mind of your client. It is only possible if your logo has symmetry and there are no loose ends in it. It should be all smooth and single entity. When you look at it, nothing should stand out as a sore thumb. Imagine you are looking at a landscape; everything blends in except a telegraph pole, which stands out and destroys the effect. Your logo should be the landscape without that telegraph pole.
Kady Babs is a Certified Professional and freelance writer. At present attached with Test4Prep. This is Best Source for Cisco 350-040 test. You can try free demos of all certifications with 100% Risk Free and Guaranteed success. Babs has creative writing skills and helping people to get certified on first try.