The world of business has changed a lot over the years. The development in technology has led to businesses being taken online and e-commerce replacing the conventional forms of trade. As a matter of fact, any business that will ignore the importance of the internet in their marketing strategy will have a hefty price to pay in terms of foregone profitability. Email marketing is one of the most effective ways to advertise a business and get a chance to make new customers while retaining old ones. If you are wondering how to get started, here, are nine steps on how to get started.
Select An Appropriate Web Based Provider
When email marketing began, it was okay to harvest emails from online sources, add them to your site’s address book and start reaping the benefits of sending emails to them. However, if done today, this could lead to very serious legal implications and can even get your ISP account dropped. E-commerce experts have now turned to web based providers that track emails and give you a list of safe addresses to start with.
Gathering Email Addresses
Strategy and relevance are the most important things here. For instance, it makes very little sense to start selling SEO services to Facebook Grannies. Learn how to select the email recipients that might actually be interested in what you are selling.
Select An Appropriate Template
At the end of the day, email marketing is all about how you will present the email to the potential customers. This means that you have to go for a template that best brings out the idea you are trying to sell.
Plan Topics Well And Send Emails On Schedule
On average, only less than 20% of emails sent actually get read. If you want yours to be among the read, you have to organize the topics well from the start to the end and make sure you send out the emails as scheduled.
Send An Email Campaign And Track Results
The next step in the process involves figuring out how well you will fare when you actually start the marketing campaign. You can do this by setting up a small campaign that will act as a forerunner of the actual campaign.
Identifying The Problems That Lead To Few Email Opens
One of the reasons behind some people’s failure in email marketing is that they rarely make an email that will entice the reader to open. Before you start sending the emails, note these problems and avoid them.
Plan Out Your Email
Take time and think about the first email that you are going to send. Make sure the heading is catchy but will not be spammed. Also, organize content in a way that will make readers want to keep reading.
Learn How To Include Permissions And Opt Out Options
One secret about email marketing is that customers or potential clients like feeling that they have an option about getting emails. Before you send emails out, make sure they have all these options.
Start The Campaign
Once you have all these measures put in place, you are now ready to kick off email marketing. Make sure you evaluate the feedback rate and keep rating and improving the email as you go.
Dave Lawrence is a nursing graduate but has turned to internet marketing as her career. She has recently discovered a lucrative business in Pure Leverage, which has boosted her career.