There is never any limitation on your creativity and the changes that you make in your website design. However, it is extremely important that those changes do not affect the basics and principles of any website. There are various principles, strategies and approaches, which are equally important for any successful web design. In order to make sure that your website performs equally well – if not better – make sure to apply these principles in your website’s design. Following are some of those important principles:
Consistency is a very important principle in any website’s design. By consistency, it is meant that everything of your website design, like, photos, images, headings, fonts, colours, background colours, texts, button styles, etc. match. All these things should be consistent with each other. If your website is consistent, it will look good to the reader. Moreover, an inconsistent web design never appeals to the visitors.
The level of great consistency in a web design is achieved by proper and thorough planning, forming the basic structure, and vivid imaginations.
Good typography is one of the most important elements for any website design. The typography principle includes font styles, size, length, colours and spacing etc.
Every font style says something different about your website design. It should match with the main theme of your website. Moreover, spacing, colours, and placement also hold great values in a web design.
A good website uses the available space on a webpage wisely and carefully. It is an absolute essential principle that not every space should be filled with ads, texts, images and other stuff.
It is wise to understand that a blank white space is as equally important as a filled space. Blank spaces directly affect a visitor’s reading experience – and most of the time, in a positive way. Therefore, proper spacing is an important principle of a good website design.
Another very important principle of a good website design is its navigation system. Navigation includes two things:
i. Where can you go?
ii. Where are you now?
A good web design comforts its readers by providing an excellent navigation system, which clearly answers both of the above-mentioned questions. There are various tricks that can be used to improve a website’s navigability.
Prioritization is probably the most important principle of a good website design. The visitor of your website should be driven by the web designer’s imagination and requirements. In order to achieve that, you focus on some aspects of a web design by prioritizing them. Position, colours, background colours, images, size of images, font size, contrast and other design elements fall in this category. The purpose is to drive user’s eyes according to your will.
The writer: Matt Fuller works for web design Sunshine Coast as a consultant to the Sunshine Coast business community.