If you’ve got a small photography business, you may sometimes experience slow times, just like with any other business. It can be frustrating, but there are a number of things that you can do to get your photography business back on track.
Get Active on Social Media
One of the best ways to get the word out about your business quickly is to be active on social media. You may already have a presence on a few networks, but perhaps you have been neglecting them. If so, it’s time to become more active.
Post links to your blogs as well as other interesting content, answer questions, and get involved. You may find that Pinterest and Instagram are the best social networks for your business because you deal with visual products. These can be very effective platforms for sharing your work and finding new customers.
Create a Google Profile
If you have a physical presence, like a studio, get this listed on Google My Business. Add a location and details about your business, and try to get more reviews. This can be an effective way to get listed in the search engine results pages above the organic results.
Get Strict with Your Blogging
Let’s take it for granted that you have a website. If so, how much of a presence does your website have? Are people finding it? One of the most important activities for driving more traffic is blogging.
Get strict with your blogging and post at least one blog a week. Provide photography tips and techniques, demonstrate your authority, and show your personality. Over time, a blog will start to attract organic traffic. It’s a long-term strategy, but one that will pay off.
Take a Close Look at What’s Not Working
There may be a specific reason why your business has slowed down, so take a close look over everything. Is it your pricing? The quality of your photographs? Your customer service?
There may be little changes you can make. For example, if your final prints are not as high quality as they could be, you could improve the quality by changing the fine art paper you use and switching to a better one.
Publish Guest Blogs
One of the quickest ways to get your name and brand out in front of your target market is to publish guest posts. Look for suitable blogs and websites that are popular with your target market, then approach the owner to ask about writing a guest post.
The more of these you write, and the higher the quality you provide, the more likely you will be to direct more targeted traffic to your website.
Launch an Email Newsletter
An email newsletter is an affordable and simple way to market your business. When people visit your website, offer them something for free like a guide to how to take and print great photographs, and ask for an email address in return.
Once people have signed up to your email list, send them high-quality content on a regular basis. This keeps your business on their mind and provides them with value, then when they are ready to buy photographs, they will think of you first.
Boost Your Photography Business
There are no quick fixes when it comes to boosting your business activity. All of the above will help, but these are things that you should be doing on a regular basis. Make them all part of your regular business activities, be consistent, and see your photography business grow again.
Ella John is a business consultant who works entirely with creative people to help their businesses to flourish instead of flounder.