The very first impression of a brand is its logo. It is not wrong if we call a logo the face of a brand. To come up with a unique brand face is not just about manipulation of colors, fonts and pictures rather it involves some serious brain games. The aim of a logo is to penetrate in the brains of the viewers in such way that your brand becomes their first choice. There are certain parameters in a logo that are considered strictly to strongly convey the message and becomes a brand signature. Every single pattern, color and font in a logo should convey what the marketer has to offer. There are certain things to take care of while designing a logo, take a look at those.
Keep It Simple & Expressive
Simplicity of your logo is directly proportional to the user engagement. Designing a logo doesn’t mean that you have to express your designing and coloring abilities rather it a just a symbolic representation of your brand reflection. A simple logo allows better audience engagements and helps people to recall it. As your brand gets mature your logo becomes the strongest voice of your brand.
Understand your Business
Your logo should the voice of your business. Understand your product, target market and highlight the uniqueness that you’re coming up with. Your business is judged by its visual representation, represent your logo that it becomes a symbol for your business. Show your inner self in the logo by effective manipulation of color, typography and message.
Be specific and clear about who you are talking to. Your logo should clearly reflect that who your clients are and why people should choose you. A simple design with a clear message help to create a specific design.
The Balancing Act
Keep your logo balance. Your colors, fonts, graphics and message should not overlap each other. A balanced design will help you to convey the same message to massive viewers. Don’t test your creativity by putting complex colors and fonts keep it balance to be safer.
Choose an Optimal Size
The size your logo plays a vital role. A logo is required to be placed on multiple places. It should look perfect in all sizes. Whether you are using it in a small size on an envelope, letterhead etc. or for a large application such as billboard, poster and other media, it should not lose its definition when scale downed or up.
Make Your Logo, Your Brand Image
The main objective of your logo is to be recognized. If people instantly recalls your brand when they see your logo, it mean you have successfully hit the bulls eye. The key for the development of a recognizable logo is to take care of all the parameter and combine them smartly.
Come up Something Entirely Different
If you are able to come up with an all new design your likes of being recognized increases. Avoid the mainstreams of designing and design something that no one has yet produced.
Mark, as a lead content writer at Logo Venture, has written many articles providing comprehensive information about the ever changing world of graphic designing.