A logo is much more than a tiny piece of graphic. It will represent your brand everywhere it appears. And it will appear in many places.
It will appear on your website, on your social media accounts, on your letter pads, envelopes, advertisements, banners, etc. You can’t expect something to look unprofessional and dull when it is going to appear in so many places, can you?
Amongst the sea of so many other companies out there, getting yourself noticed is a challenge, especially if yours is a new company. And if you are planning to leave your company’s name in plain text, you are surely not helping yourself.
A logo is not just useful for brand recognition but it also imparts more credibility. Using your logo in your books or videos, for example, looks much more trustworthy than simply using your company name.
Companies gain popularity the moment they are recognized and remembered by an audience. This is where logos serve an important role. They represent you and make it easier for the customers to connect with your company.
You can either create your company’s logo yourself or can hire a designer to do the work for you. If you are tight on budget and if you have average designing skills, design it yourself. If you don’t have any design experience but you have some good cash, hire a designer.
One easy way to go is to download a logo template and then tweak and adjust it as per your requirements. If you want to do that then this collection of stock logos from Depositphotos will be useful.
This serves two purposes. One – You won’t have to design everything from scratch and hence you will save your energy. Two – You will save on a lot of time.
Whether you are a novice or a professional designer you must take care of the following tips before creating logos.
Firstly know that you can get away with a simple design. No one says logos should be complicated and loaded with effects.
You need to have Photoshop or a software like Photoshop to begin with. You can Google for “Free online alternatives for Photoshop” and you will find a lot of them out there. But if you are a designer, you must know that Photoshop is the best tool in town and you must have it in your toolbox.
Then sit and think a bit about what kind of design you want to create. Conceptualize. Your logo must match with the overall look and feel of the company for which you are designing it. If you are designing it for a publishing house, you won’t need the logo to look like the coat of arms of England, would you?
Then ensure the logo must be original. Yes you can look at the competing companies’ logos for inspiration, but don’t be a copy-cat. Don’t risk ruining your reputation by such cheap tricks.
I hope you found this article useful.
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