The logo of your company is the face that consumers will associate with your brand. This makes it a crucial part of your business image. Unfortunately, business owners sometimes fail to choose or design a logo that effectively promotes their brand and company message. Here are some of the biggest mistakes that companies make when choosing a logo design, and how you can avoid them. Your Design is too Complex If the design of your logo is too complex, it loses its effectiveness. While people may focus on it longer in an effort to understand it, a complex logo is not …

Web trends are changing at a great pace; the recent stats and analytic reports indicate that most of the traffic which Internet receives is generated from mobile devices. This report has encouraged businesses to embrace a mobile presence and thus, ensure a surefire solution to hop a notch higher With the rapidly growing mobile traffic, it can be anticipated that the potential visitors to your websites will be mobile-drive (though not all, but many). Therefore, you can definitely enhance your business values by creating a ravishing mobile application. A well-designed mobile application not only allows one to easily reach a …

Seen as a viable means of creating a remarkable WordPress theme, WordPress theme frameworks have worked wonders for a variety of WordPress designers and developers residing in different corners of the world. Equipped with a pre-built, flexible code in place, WordPress frameworks render you an absolute convenience of building a WordPress theme from scratch. Additionally, the plugins, themes and other options available with WordPress frameworks eliminate the need for re-inventing the wheel for every WordPress theme development project. Through this post, I’ll be offering you handy insights on three most renowned WordPress theme frameworks which have served as the best …

Facebook is undeniably one of the biggest success stories in technology – and in business. Now a household name, the company has evolved from a free networking site for select college students to a multi-billion dollar empire with over a billion users worldwide. As you work toward your MBA degree online, it is incredibly important to understand the evolution of this business, and how it became the giant it is today. You’ll learn that the company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time. Learn more about Facebook’s acquisition strategy in our latest infographic: Villanova …

In today’s hyper-connected world, consumers’ decisions are made in the blink of an eye, the drop of a coin, the beat of heart. Brands vie for attention. A cacophony of voices shout, speak, sing and whisper to consumers every second of the day. A brand can’t wait for a customer to see its virtues and benefits. Consumers can access the lowdown on every brand they meet, and brands must truly get to know their customers. To get closer to their target audience, hone strategies and create greater visibility, brands must navigate vast quantities of consumer data. But like diamonds waiting …

You’re a recent graduate with an eye for good design and big plans for the mark your brand is going to leave on the world. However, you know that you’ve been living in a digital age since before you graduated. You could theoretically go all day without using a piece of paper for anything. So why are business cards so important, and why does it matter how nice they are? As a Designer, Go Premium Designers work to dazzle the senses and craft a memorable impression of the brand they’re working for. Your own personal brand deserves nothing less. High-quality …

Web design trends come and go. While some tend to leave a deep impact on the way websites are designed, others simply fade away with the passing days. Overlays is a web design trend which has impressed website designers across the globe. Available in a variety of types including transparent, semi-transparent, wrapped, blurry and fostered; overlays can easily enhance the aesthetics of a web design, thereby adding weight to vital content placed within the web pages. This post allows you to check out six of the finest website templates which reflect the absolutely cool and trendy transparent overlays. Template 50601- …

There are plenty of ways you can promote your local listings and properties to potential buyers, but email marketing is by far the most effective and cost-efficient way of doing it. With services like Mailigen offering a wide range of tools to use, reaching more viewers and running a successful email marketing campaign should be very easy to do. To help you get started, we are going to discuss some of the best tips to keep in mind in this article. Send as a Person Many real estate agents still make the mistake of sending their newsletters as a brand …

SEO or search engine optimization is never just about improving your site for SEO purposes. It is also about connecting with other sites, posting content on social media and engaging your users directly. There are a few external SEO efforts you should really focus on. Social Networks Twitter, Facebook and Google+ as well as other social networks should definitely be part of your SEO campaign. In fact, the best SEO company will most definitely advise you to start engaging your users through social media. There are a number of reasons why social media is an inseparable part of any good …

When it comes to business, the value of social media is undeniable. A unique social network, Twitter allows brands to converse with their target audiences in real time, engaging in conversation rather than simply broadcasting messages that may or may not be relevant to consumers. Taking advantage of this type of social network means understanding what a target audience is talking about, and joining in. With your MS in Analytics, you can gain the skills to understand the value of pinpointing areas of interest, down to minute details – on social media, and you can use this in-depth knowledge to target these …